Canvas’ Three Peaks Challenge is a multi-day hiking adventure through the mountains of England, raising support for Canvas’ work around the world. I created a visual identity for the challenge that builds on Canvas’ existing brand while giving the event its own distinct personality.
I carried the same visual language into a promotional postcard, creating a cohesive piece that feels energetic and inviting while staying connected to the Canvas brand. The postcard was designed to fit within a #10 envelope alongside additional mailing materials, while still creating a strong visual introduction to the Three Peaks Challenge.
