Canvas’ Three Peaks Challenge is a multi-day hiking adventure through the mountains of England, raising support for Canvas’ work among university students in Birmingham. I created a visual identity for the challenge that builds on Canvas’ existing brand while giving the event its own distinct personality.
The Three Peaks Challenge and Canvas’ 20 Year Celebration take place one after the other, so the two identities were designed to feel connected while remaining unique to each event. I carried the same hand-drawn visual language into both logos and extended the Three Peaks identity into a promotional postcard that feels energetic and inviting while staying connected to the Canvas brand.
The postcard was designed to fit within a #10 envelope alongside additional mailing materials, while still creating a strong visual introduction to the Three Peaks Challenge
